Love the Sales reveals summer fashion for country-inspired weddings

Countryside weddings are more popular than ever, especially with the UK summers getting hotter and longer each year. Whether they're set in an open field, a converted barn, or even family-owned gardens, it's easy to see why so many couples are now choosing outdoor wedding venues. August is the most popular month for weddings and sees more weddings take place than any other month throughout the year.

Google searches for 'wedding guest outfits' peak on August 16th every year. Google search demand for the term 'countryside weddings' has also increased 11% over the past year, whilst demand for the perfect 'outdoor wedding' has seen a 34% increase over the last 30 days in comparison to last year. As we enter the most popular wedding month of the year, this figure is expected to rise significantly.

Getting married amongst nature allows for a romantic backdrop whilst also infusing a slightly more laid-back vibe, with guests mingling and dancing under blue skies or the night's stars. Although a country wedding can feel more casual, it doesn't mean your outfit should be. Whilst some weddings will have a strict dress code, there are timeless and stunning pieces you can choose from that will work at any country wedding for 2023 and beyond. More casual weddings may call for flowy cotton or linen clothing, whereas more formal events may call for satins and silk.

For men and others who decide against the traditional wedding guest dress, keeping cool in a suit at an outdoor country wedding is slightly more difficult. However, there are great alternatives to your regular wool-blend suit that are ideal for a country wedding in the sun. Linen suits have seen an increase in search demand on Google by 30% over the last 30 days compared to last year, bringing the smart-casual style back to the forefront of summer fashion.

To help with choosing the perfect country wedding outfit, leading fashion sales website Love The Sales has compiled a list of their favourite pieces for men and women, no matter the dress code.

Coast Tulle Tiered Frill Sleeve Dress
This fluttery gown is perfect for that light and airy summer wedding feel, especially in the countryside. The ruffles are just dramatic enough to stand out from the crowd but not outshine the bride. Pair with some strappy heels and a glamorous clutch bag and you're good to go, no matter the dress code. Price: £45

Reiss Double-Breasted Cotton-Linen Blazer
A cotton-linen blazer is the perfect addition to a country wedding, ideal for the warm weather occasion. Pair with coordinating trousers and a crisp white shirt for a sophisticated but slightly more relaxed vibe. Price: £298

Red Floral Karen Millen Georgette Belted Pleated Mini Dress, (pictured) 
Florals are all the rage when it comes to countryside weddings. Ideal for celebrating out in nature, this dress has a flattering neckline and pleats that give off that flirty, summery feel. Pair with some strappy heels or sandals for the ideal country wedding look. Price: £95.20

Burton Mens Checked Skinny Suit, (pictured)
This elegant skinny checked suit is ideal for any countryside venue. For more formal events, make it a three-piece or a more casual affair may just call for the jacket, trousers and a smart button-down shirt. The light grey colour will also keep you cooler in the barn, field or garden compared to a darker and thicker fabric suit. Jacket: £73.59 Trousers: £44.43

Coast Tiered Hem Ruffle Maxi Dress
Ruffled maxi dresses are perfect if you are looking for something with slightly more coverage, but will still keep you cool out in the sunshine at the country venue. this calf-grazing number will beautifully move as you celebrate the special day, thanks to its angel-sleeved bodice and cascading ruffle-hem skirt. Price: £111.75

Burtons Mens Puppytooth Skinny Suit Jacket
No country wedding will be complete without some checks and some tweed. A suit such as this is ideal for that rustic country look any time of the year. Pair with matching trousers, and a choice of a waistcoat or just a shirt, this look will allow you to fit in seamlessly to the backdrop of any country wedding. Price: Jacket: £73.59 Trousers: £41.51